Corporate Philosophy

Vision

To be a world-class steel and building materials manufacturer providing the highest quality products, services and solutions to our customers and maximizing returns to our shareholders.

Mission

• To provide the construction, manufacturing and industrial sectors with their requirements of high-quality steel and building materials products.
• Maintain safe and environmentally friendly work practices across our operations.
• Create employment opportunities and inspire our workforce to excel.
• Contribute to the industrialization and diversification of the UAE economy in line with the national Industrial Strategy ‘Operation 300bn’.

Core Values

• Honesty, Integrity, Creativity, Innovation and Quality.
• Pursuit of continuous improvement across all aspects of our business.